History
The Self Denial Appeal began in 1886 as The Salvation Army began to spread its mission around the world.
In 1894, in the appeal’s eighth year, General William Booth wrote, “During this week, every good Salvationist will deny himself of some pleasant or necessary things, and devote the money saved to the extension of the Kingdom of God and the benefit of the suffering” (letter dated 15 October 1894, from The Salvation Army archives, United Kingdom and Ireland Territory).
Today, 130 years later, the call is the same to every Salvation Army territory around the world. Salvationists from all walks of life and with all levels of income accept the challenge of self-denial and generously choose to support The Salvation Army's mission of “[extending] the Kingdom of God and [benefiting] the suffering”.
We invite you to join us on this journey of sacrifice and generosity for the sake of people in need of physical support and spiritual hope.
About your gift
The Self Denial Appeal supports countries or territories where corps may be unable to self-fund their mission work, there is limited government support or restricted abilities to fundraise among the community.
Through a generous tax-deductible gift, for which a receipt will be provided, you may be able to increase your generosity.
However, if you do not require a receipt for tax purposes, you are encouraged to give to Evangelical Mission Support projects as they enable the Kingdom of God to grow through activities that are ineligible for other sorts of international aid.